Hang on...

AICR Singapore

Enriching hospitality professionals.

Showcase - Association of Rooms Division Executives Singapore

A non-profit organisation aimed at promoting the front office service in Singapore. Lot’s of exciting events lined-up every month to fully involved members as well as political and professional personalities, benefactors on courses, progammes, tips.

Launch site

  • Content Strategy
  • User Experience
  • Website Re-design
  • Front-end Development
  • Wordpress Theme Development


AICR Singapore decided to redesign its site to keep their site current. And with a steadily growing base of members, they knew they had to improve the way they engage with them.

A few essential functionalities for their site include members’ listings and career listings. They also wanted an event calendar where they can post upcoming events for members to book. With all the exciting events,  the site also wants to have a photo gallery where the event pictures can be hosted. Along the way, we enhanced the site with featured finalists for every year’s competition.

AICR Singapore - Outdated Website
Outdated website


As AICR Singapore is a non-profit organisation, supports are significant through sponsorship. So, when designing the user interaction, we need to keep this in priority. We also need to create multiple roles with different levels of capabilities for the Content Management System (CMS) access.

AICR Singapore - Homepage

AICR Singapore - Homepage

AICR Singapore - Featured Finalists

AICR Singapore - Featured Finalists

AICR Singapore - Events

AICR Singapore - Events

AICR Singapore - Photo Gallery

AICR Singapore - Photo Galleriy
AICR Singapore - Sponsorship