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Effective mobile website design is proven to help your site rank better.

Responsive web design process

Whether it’s a full-fledged site redesign or a single landing page design, it goes through a similar responsive design workflow. This helps organise the various approaches in each phase aptly, achieving your site deliverables efficiently. I’m also flexible to work with you and team through an agile approach if necessary.


First and foremost, we will work together to help determine the requirements of the project through a project analysis brief. This is a vital step in the initial phase as it allows us to look at the project from a creative, technical and brand perspective. We’ll set agreement on milestones and timelines, deliverables and scope, roles and expectations of both your team and me.

I’ll make sure I understand everything there is to know about your industry. This project analysis will guide me in understanding where your organisation has been, what it is currently doing, and where it wants to go in the future and eventually guides me in tailoring a solution that is effective and sustainable. I will also spend time getting to really understand your brand by analysing past and present marketing materials, discussing future marketing strategies, and aligning them with your web project. This forms a foundation for the decisions made during the design and development phase.

Using the knowledge gained from our discovery conversations, we will quantitate your existing content to ensure they align with your brand tone and that you are actually effectively communicating your message across. Having a content hierarchy at the beginning of the process will also help us make better layout decisions. Therefore, a solid content strategy is the bedrock of everything. That’s what your users are there for.

Once we have that done, we’ll map out the entire site’s content to show where everything belongs. This process establishes the features your users need and how they will be interacting with the site. Well-planned and structural architecture help in the advancement to the interaction and visual design systems later on.

Next, I’ll work with you through an iterative process to create essential views of wireframes, or UX sketches, from a mobile-first approach. This means designing within the smallest screen, working all the way up, which forces us to prioritise content and help establish the design system while communicating a sense of functionality. We can discuss our assumptions, refine and rethink them. This is also where a decision will be made on the breakpoints for the responsive design.


The design will be done in a style tile, which consists of the typography, colour palettes and interface details that communicate the essence of your brand visually giving your site its unique look and feel. It can be with existing brand assets or newly proposed ones. This approach is much more cost-effective than investing in multiple photoshop hide-fidelity mock-ups.


Based on the final visual design, I will build the responsive browser-based prototype with HTML/CSS/JQuery making it functional, cross-browser-tested. I’ll make sure all content is governed by CSS and meets W3C standards. The advantage of building the actual prototype helps to identify and address missing, confusing or misunderstood features. We are able to firm up how the final solution will look and function.

At this stage, the technical architecture will be built out on WordPress. I’ll build out all of the site’s modular elements and components, that will help you maintain your content over the long term. This process goes hand-in-hand with the CMS Template Implementation, which will integrate the HTML templates into the design or theme layer. By the time we’re done, everything will be looking good and working great!


User Acceptance Testing (UAT) helps to confirm that your new site meets the objectives and requirements we defined early in the project. It is important to note that the design will be appropriate for each device, but may be slightly different due to device specs and experience. It’s not about making everything look the same, it’s about creating a coherent experience across all devices. Once you have approved on all the pages I’ve created for you, a final invoice will be sent to you for the completed work. A final payment of the invoice is required before transferring everything to your server. Once I have received the balance, however, I will immediately get to work installing WordPress, a core set of essential plugins, the custom WordPress theme files, and any content pages I have created for you, over to your own web server. After the transfer is complete, we run through a final set of test to be sure that everything is functional, and you are all set! This marks the official launch of your website, making it “Live” for the viewing public.

Text documentation will be prepared to help you understand and use your new CMS and site. I will generally provide a period of user acceptance testing following the official “handoff” of the website, to ensure that everything meets your needs. I’ll also provide additional support where necessary, and take care of any bug fixes to make sure that your website is working.