Asset Snaps

Empower your assets.

Asset Snaps is an app that creates a birds eye’s view of your financial portfolio. With everything in place, you can better manage and optimise all assets like an insurance policy, real estate investments, stock unit trust options. Premium plans are also available for a member to go further with private access to their network list.

Roles

Branding
App UI Design
Web Design
Visual Systems

Brief

The idea is to make it simple to use yet comprehensive enough to provide users with a bird’s eye view of all their assets. Functionality has to be intuitive for them to choose manual input or by uploading a photo of their policies. They also need a strong brand mark to represent themselves.

Challenge

The fundamental focal point is to ensure that there will not be any drastic change in the UI patterns between the standard and premium members. A level of consistency in the interface should maintain throughout so that users develop usage patterns – where they’ll quickly learn what the difference between tabs, buttons, icons, and other interface elements will look and work when they upgrade to a premium member.

Solution

When we think of the word Asset, we associate it with something that we can depend on with full trust or confidence. The Shield appears as the most reliable element in the design, which symbolised protection and interception, an indispensable component where we can entrust our lives on. As for the word Snaps, the camera shutter best represents this functionality of what the brand and app are about. Piecing these two ideas together, we can effectively communicate the brand values and image.

The concept will lay a foundation for us to transit on to the UI design of the application.